Category: Customer Experience

PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

Continue Reading

BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

Continue Reading

How To Deliver a Madison Avenue Style Presentation (Part 1)

Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about  building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives  – agreed and set in …

Continue Reading

5 Universal Marketing Principles

Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …

Continue Reading

What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

Continue Reading

The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

Continue Reading

What’s your EXIT Strategy?

First and foremost, I have always thought and planned about what I will do if I build a successful business and always develop an Exit Plan built into my original business plan and strategies. I quickly learned over the years working in New York, San Francisco and globally, an exit …

Continue Reading

My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

Continue Reading

Why New Business is CRITICAL in 2017 and Beyond

With today’s clients demanding more data, better targeting, more accountability, better customer experiences and demanding cost-effective new business results for their brands and companies. How is your client/agency relationship traveling into 2017? Does your advertising or branding agency help you improve and simplify your marketing and new business needs and …

Continue Reading