WHY DOES PURPOSE MATTER?
I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …
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How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
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PITCHING TO WIN AMAZING CLIENTS & BRANDS
What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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How To Deliver a Madison Avenue Style Presentation (Part 1)
Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives – agreed and set in …
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5 Universal Marketing Principles
Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …
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What is Influencer Marketing?
My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …
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The Battle of Titans: Amazon, Google, Facebook and Apple
Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …
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What’s your EXIT Strategy?
First and foremost, I have always thought and planned about what I will do if I build a successful business and always develop an Exit Plan built into my original business plan and strategies. I quickly learned over the years working in New York, San Francisco and globally, an exit …
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My 2017 New Year’s Business Resolutions
The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see that everything they do—and every detail, …
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