Category: Customer Experience

WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO

The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS

For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …

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MAKING SENSE OF HASHTAGS ON LINKEDIN

Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …

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Real Estate, Augmented Reality, VR and Technology

Now the iPhone X is out, the doors are wide open for augmented reality (AR)  to march through and stake a claim for itself at the center of our digital lives. Whilst AR glasses and contact lenses are still a couple of years away from adoption, smartphone-enabled augmented reality is …

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WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

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BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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How To Deliver a Madison Avenue Style Presentation (Part 1)

Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about  building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives  – agreed and set in …

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