WHY DOES PURPOSE MATTER?
I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …
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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS
Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset must always be certain, reachable and obtainable. I have also found that before you chase your dreams and goals, it’s critical …
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HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS
One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …
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How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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How To Deliver a Madison Avenue Style Presentation (Part 1)
Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives – agreed and set in …
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The Battle of Titans: Amazon, Google, Facebook and Apple
Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …
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US President Donald Trump’s Inauguration summary + FULL speech transcript
It’s official now, Barack Obama is out and Donald J Trump is our new POTUS. Before I share the FULL Speech and Transcript below, I would just like to highlight why this speech was so impressive, rousing and poignant to me. In fact, I would say I feel more …
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‘NOT MY PRESIDENT’ – IS NOT ONE OF MY CORE VALUES
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver I truly believe ‘core values’ are critical for every Board, CEO or POTUS to have. In fact, I recently wrote an article entitled: “10 Core values …
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The Washington & Political Establishment has officially been DISRUPTED!
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver Yes, I usually write about: Leadership, Purpose, Success, Facebook, Uber, Airbnb Inc., Internet Marketing, Analytics, Global Marketing, Digital Marketing BUT, following the results of yesterday’s major …
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