HOW TO BUILD TRUST, AUTHENTICITY & RELATIONSHIPS IN YOUR BUSINESS
I can’t tell you how many times I have been asked by a wide variety of businesses, why do we need to build a brand? AND, how do I scale my business and life to be more successful and grow? I have been asked this from folks all around the …
Continue Reading
TODAYS WILD WEST IS THE INTERNET
As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …
Continue Reading
WHY DOES PURPOSE MATTER?
I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …
Continue Reading
WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS
Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset must always be certain, reachable and obtainable. I have also found that before you chase your dreams and goals, it’s critical …
Continue Reading
HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS
One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …
Continue Reading
How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
Continue Reading
BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
Continue Reading
How To Deliver a Madison Avenue Style Presentation (Part 1)
Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives – agreed and set in …
Continue Reading
The Battle of Titans: Amazon, Google, Facebook and Apple
Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …
Continue Reading
US President Donald Trump’s Inauguration summary + FULL speech transcript
It’s official now, Barack Obama is out and Donald J Trump is our new POTUS. Before I share the FULL Speech and Transcript below, I would just like to highlight why this speech was so impressive, rousing and poignant to me. In fact, I would say I feel more …
Continue Reading