Category: Creative Tips

WHY DOES ABUNDANCE MATTER?

Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …

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‘SELL THE SIZZLE AND NOT THE STEAK’

The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …

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