Category: Social Media Marketing

A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES

As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …

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EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018

As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …

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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER

  If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …

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I NEED YOUR HELP FOR US TO WIN THIS PITCH!

  Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …

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The Seven P’s of Pitching

Over the years I discovered that these same Seven P’s also represent all aspects of business, life, theatre, political speeches, concerts, music, books and of course pitching and presenting. Clients will NOT always remember every detail of my presentations or pitches BUT, having made thousands of pitches, the one thing …

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HOW TO WIN HIGH-END CLIENTS AND BRANDS?

Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …

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PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

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Business Development is a ZERO-SUM Game

  If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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