Category: Content Marketing

A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES

As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …

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EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018

As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …

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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS

Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset  must always be certain, reachable and obtainable.  I have also found that before you chase your dreams and goals, it’s critical …

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HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS

One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …

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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER

  If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …

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FIVE WAYS TO KNOCKOUT YOUR COMPETITION

  I thought it might be helpful if I outlined a few key things that keep me up at night. I also think about them when it comes to business development, winning new business or grabbing an iconic brand when pitching against others. I have long understood, one of the …

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How to prepare for a stronger New Business program in 2018

With approximately 45 days until 2018, I think it is important to review your results from this past year so you can close out 2017 on a high and prepare yourself for an even bigger and more successful 2018. Too often in Advertising Agency land, I have seen many agencies …

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I NEED YOUR HELP FOR US TO WIN THIS PITCH!

  Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …

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The Seven P’s of Pitching

Over the years I discovered that these same Seven P’s also represent all aspects of business, life, theatre, political speeches, concerts, music, books and of course pitching and presenting. Clients will NOT always remember every detail of my presentations or pitches BUT, having made thousands of pitches, the one thing …

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