WHY DOES PURPOSE MATTER?
I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …
Continue Reading
THE VITAL IMPORTANCE OF YOUR INBOUND & OUTBOUND CAMPAIGNS IN 2018
Having grown up in a family with both my parents pioneers in the US Direct Response and Marketing Industry, and having watched and learned all about the benefits, strategies and tactics used to increase response levels, pinpoint target audiences, use of compelling OFFERS, selecting the best lists and using the …
Continue Reading
WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS
Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset must always be certain, reachable and obtainable. I have also found that before you chase your dreams and goals, it’s critical …
Continue Reading
HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER
If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …
Continue Reading
I NEED YOUR HELP FOR US TO WIN THIS PITCH!
Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …
Continue Reading
The Seven P’s of Pitching
Over the years I discovered that these same Seven P’s also represent all aspects of business, life, theatre, political speeches, concerts, music, books and of course pitching and presenting. Clients will NOT always remember every detail of my presentations or pitches BUT, having made thousands of pitches, the one thing …
Continue Reading
HOW TO WIN HIGH-END CLIENTS AND BRANDS?
Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …
Continue Reading
How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
Continue Reading
PITCHING TO WIN AMAZING CLIENTS & BRANDS
What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …
Continue Reading
BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
Continue Reading