Category: Commitment

WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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Want to be a Global Influencer?

A theory Malcolm Gladwell popularized in his book, Outliers, stated that 10,000 hours of practice can turn anyone into an expert BUT, I remain highly skeptical and don’t necessarily agree with Gladwell’s assumption. In fact, I have personally met and gotten to know hundreds of swimmers, athletes, musicians, speakers, etc – …

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My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

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Why New Business is CRITICAL in 2017 and Beyond

With today’s clients demanding more data, better targeting, more accountability, better customer experiences and demanding cost-effective new business results for their brands and companies. How is your client/agency relationship traveling into 2017? Does your advertising or branding agency help you improve and simplify your marketing and new business needs and …

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‘NOT MY PRESIDENT’ – IS NOT ONE OF MY CORE VALUES

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver   I truly believe ‘core values’ are critical for every Board, CEO or POTUS to have. In fact, I recently wrote an article entitled: “10 Core values …

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If you want to excel at work, have a genuine purpose

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …

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How to create a meaningful and purpose-driven Client / Agency Partnership

By Geoff De Weaver,  CEO + Founder of Geoff De Weaver, Inc., http://geoffdeweaver.com/ and http://touchpoint.best/   I have often been asked, what elements are required to create the ideal and purposeful client-agency partnership; so I thought I would share my thoughts, advice on how to build a meaningful, strong relationship filled with …

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How To Build a Startup and be an amazing Founder

By Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. www.geoffdeweaver.com + www.touchpoint.best   I think the best and most successful companies today are formed when entrepreneurs are able to expertly build, inspire, motivate and lead their teams. Importantly, I firmly believe the leaders I admire the most are …

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A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ + www.touchpoint.best   I am often asked to speak about innovation and companies that are the most innovative, most disruptive and outstanding with global marketing. However, I’d like to explain how I think about innovation and the principles …

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