Category: Business Plan

SEVEN THINGS THAT WILL MAKE 2019 YOUR MOST SUCCESSFUL YEAR EVER

With Christmas 2018 almost upon us, you can be celebrating the fact that you’ve achieved your biggest goals of the year… So… if you don’t plan right for 2019, you can be vowing that you will not do the same thing and that next year will be different. DON’T LIMIT YOUR CHALLENGES …

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NEW BUSINESS ALLOWS YOUR AD AGENCY TO THRIVE AND SURVIVE IN 2019

All great Ad Agencies and Marketers move forward in a recession, and the weak ones move backward. I thought it might be best to end 2018 on the topic of moving into 2019 with a strategic plan and focus on making the coming year a huge success and driving your …

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THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

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WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?

When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …

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Why Advertising Agencies must create Powerful Business & Marketing Plans

One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …

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