Category: Business Plan

THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

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WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?

When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …

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Why Advertising Agencies must create Powerful Business & Marketing Plans

One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …

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