Why Advertising Agencies must create Powerful Business & Marketing Plans
One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …
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WHY CHEMISTRY MATTERS WITH WINNING NEW BUSINESS
For the past 25 years, I have always studied, fixated and tried to better understand how to win more new business, win new clients, grow my business and improve my ‘batting average’ for pitching and winning every brand or new account that I pitch for whether in San Francisco, Sydney …
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Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
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FIVE WAYS TO KNOCKOUT YOUR COMPETITION
I thought it might be helpful if I outlined a few key things that keep me up at night. I also think about them when it comes to business development, winning new business or grabbing an iconic brand when pitching against others. I have long understood, one of the …
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How to prepare for a stronger New Business program in 2018
With approximately 45 days until 2018, I think it is important to review your results from this past year so you can close out 2017 on a high and prepare yourself for an even bigger and more successful 2018. Too often in Advertising Agency land, I have seen many agencies …
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HOW TO WIN HIGH-END CLIENTS AND BRANDS?
Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …
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Want to be a Global Influencer?
A theory Malcolm Gladwell popularized in his book, Outliers, stated that 10,000 hours of practice can turn anyone into an expert BUT, I remain highly skeptical and don’t necessarily agree with Gladwell’s assumption. In fact, I have personally met and gotten to know hundreds of swimmers, athletes, musicians, speakers, etc – …
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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 1)
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver With January 2017 (Q1 2017), just around the corner, everyone involved in ‘New Business’ certainly knows if they are going to hit 2016 numbers or not. BUT, for …
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If you want to excel at work, have a genuine purpose
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …
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Planning for Global Marketing & Advertising Success – a ‘Local Touch’
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver I thought I would reflect and share some of my thoughts on some of the global campaigns and brands I have worked with over the last two decades. As …
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