WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO
The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …
Continue Reading
HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION IN 2019
Pitching and Presenting have always been critical in the Advertising Industry and to every marketer. In fact, pitching is just hard work, whether it’s on stage, in a boardroom, on a conference call or over lunch. BUT, in 2019, selling by building engaging relationships, educating, sharing dreams and chemistry is …
Continue Reading
WANT TO GET A 10X LIFT ON YOUR SALES & PITCHES?
If you are looking for a smarter, better and more effective way or method to picture your products, campaigns or services in 2019 – this article outlines the best ‘Educational Marketing’ approach to maximize your success and sales today. Having been practicing, refining and using this approach for the last …
Continue Reading
Moving from Awareness to Loyalty for maximum impact
Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …
Continue Reading
LEARN AND GROW EXPONENTIALLY
HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …
Continue Reading
De Weaver’s Roadmap – How To Win New Business – Proven Trends, Tips & Tactics
BE OBSESSED & INSATIABLE with NEW BUSINESS – never complacent. EAT OR BE EATEN… BE A HUNTER MY SHORT SYNOPSIS FOR HOW TO WIN NEW BUSINESS – PROVEN TRENDS, TIPS & TACTICS. If you purchased this book, you probably want to grow your business, increase your ‘batting average’, increase your revenues …
Continue Reading
Why Advertising Agencies must create Powerful Business & Marketing Plans
One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …
Continue Reading
WHY CHEMISTRY MATTERS WITH WINNING NEW BUSINESS
For the past 25 years, I have always studied, fixated and tried to better understand how to win more new business, win new clients, grow my business and improve my ‘batting average’ for pitching and winning every brand or new account that I pitch for whether in San Francisco, Sydney …
Continue Reading
Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
Continue Reading
FIVE WAYS TO KNOCKOUT YOUR COMPETITION
I thought it might be helpful if I outlined a few key things that keep me up at night. I also think about them when it comes to business development, winning new business or grabbing an iconic brand when pitching against others. I have long understood, one of the …
Continue Reading