WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES
I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …
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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 2
I hope you enjoyed Part 1 e.g. http://geoffdeweaver.com/gain-a-competitive-edge-with-these-new-business-tactics-part-1/ and am sure if you learned some New Business Tips and Tactics, you’ll love Part 2 as well. This section contains even more actionable items and I know they will help you develop your New Business Plan and gain more tools to have a …
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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1
This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …
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WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO
The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …
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HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION IN 2019
Pitching and Presenting have always been critical in the Advertising Industry and to every marketer. In fact, pitching is just hard work, whether it’s on stage, in a boardroom, on a conference call or over lunch. BUT, in 2019, selling by building engaging relationships, educating, sharing dreams and chemistry is …
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WANT TO GET A 10X LIFT ON YOUR SALES & PITCHES?
If you are looking for a smarter, better and more effective way or method to picture your products, campaigns or services in 2019 – this article outlines the best ‘Educational Marketing’ approach to maximize your success and sales today. Having been practicing, refining and using this approach for the last …
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Moving from Awareness to Loyalty for maximum impact
Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …
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LEARN AND GROW EXPONENTIALLY
HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …
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De Weaver’s Roadmap – How To Win New Business – Proven Trends, Tips & Tactics
BE OBSESSED & INSATIABLE with NEW BUSINESS – never complacent. EAT OR BE EATEN… BE A HUNTER MY SHORT SYNOPSIS FOR HOW TO WIN NEW BUSINESS – PROVEN TRENDS, TIPS & TACTICS. If you purchased this book, you probably want to grow your business, increase your ‘batting average’, increase your revenues …
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Why Advertising Agencies must create Powerful Business & Marketing Plans
One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …
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