Category: Brand

Real Estate, Augmented Reality, VR and Technology

Now the iPhone X is out, the doors are wide open for augmented reality (AR)  to march through and stake a claim for itself at the center of our digital lives. Whilst AR glasses and contact lenses are still a couple of years away from adoption, smartphone-enabled augmented reality is …

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What’s the difference between a Product & a Brand?

  Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …

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