Category: Board of Directors

HOW TO WIN HIGH-END CLIENTS AND BRANDS?

Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …

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PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

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US President Donald Trump’s Inauguration summary + FULL speech transcript

  It’s official now, Barack Obama is out and Donald J Trump is our new POTUS. Before I share the FULL Speech and Transcript below, I would just like to highlight why this speech was so impressive, rousing and poignant to me. In fact, I would say I feel more …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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Storytelling secrets from a globally experienced Speaker & Mad Men

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I started my International Advertising Agency career in 1985 at DDB Needham (NOW called DDB Worldwide) and have had many global clients including: Coca Cola, IBM, IMG, …

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A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ + www.touchpoint.best   I am often asked to speak about innovation and companies that are the most innovative, most disruptive and outstanding with global marketing. However, I’d like to explain how I think about innovation and the principles …

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10 Core values your Board, CEO & Management must have today!

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Core Values require teamwork. From my global business and marketing perspective, from working on ‘startups’ or working for leading Fortune 500 brands, in markets and countries like:  New York, San Francisco, Taipei, Sydney, London, New Zealand, Singapore and …

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Why US Fortune 500 Boards can’t ignore social media marketing & big data

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://geoffdeweaver.com/   According to a report via Spencer Stuart in 2014, the average age of S&P 500 directors has increased in recent years to an all time high. Of the 361 boards that specify a retirement age, 30% now set it …

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