
WHY LINKEDIN, B2B, DIRECT MARKETING & SOCIAL SELLING CAN SMOOTH YOUR PATH THROUGH A RECESSION
Having lived and worked through the ‘dot com’ crash in 2001 while living in San Francisco, after living and watching the NASDAQ rise five-fold between 1995-2000 then watching the ‘bubble burst’ and the market dropping almost 77% and losing billions of dollars. THEN, surviving the 2008 Financial crash while living …
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How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
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PITCHING TO WIN AMAZING CLIENTS & BRANDS
What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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What’s your EXIT Strategy?
First and foremost, I have always thought and planned about what I will do if I build a successful business and always develop an Exit Plan built into my original business plan and strategies. I quickly learned over the years working in New York, San Francisco and globally, an exit …
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‘NOT MY PRESIDENT’ – IS NOT ONE OF MY CORE VALUES
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver I truly believe ‘core values’ are critical for every Board, CEO or POTUS to have. In fact, I recently wrote an article entitled: “10 Core values …
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How to create a meaningful and purpose-driven Client / Agency Partnership
By Geoff De Weaver, CEO + Founder of Geoff De Weaver, Inc., http://geoffdeweaver.com/ and http://touchpoint.best/ I have often been asked, what elements are required to create the ideal and purposeful client-agency partnership; so I thought I would share my thoughts, advice on how to build a meaningful, strong relationship filled with …
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ROCK OUT with PASSION + Purpose #Daily…
By Geoff De Weaver, CEO Geoff De Weaver Inc. www.geoffdeweaver.com or Facebook: https://www.facebook.com/profile.php?id=778335406 or come to our next event soon @ http://touchpoint.best/ What matters most to me is: WHY, PURPOSE, PASSION and MATTER. #FACT and #DAILY WHAT YOU HAVE TO SAY IS IMPORTANT! As I have been telling …
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Startups are just better students of History than today’s REGRESSED Fortune 500’s
By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ As a pioneer in the Internet Marketing space since 1994/95 and working in San Francisco from 1998, it seems to me, that the last decade of my life has been like a bad rerun of “Ground Hog …
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