Category: #B2B

HOW TO DELIVER A GREAT TED TALK

Although I have yet to personally delivered an 18 minute TED Talk –  I do have a 30+ years of global experience Pitching and Presenting to Fortune 500 clients on five continents and winning billions of dollars of business on brands and accounts like: IBM, AT&T, Microsoft, Weight Watchers, American …

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WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES

I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …

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Biohacking Yourself for Better Health

To kickoff, I have always been passionate about high performance – in sport, business, in my personal life and health/wellness. I have always, relentlessly endeavored to improve 1% everyday, year in year out. That has included my Mind, Body and Soul. Additionally, I have found over the last three decades, …

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WHY DOES ABUNDANCE MATTER?

Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …

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THE GREAT AWAKENING – THE US RETURNS TO A POSITIVE MINDSET

As a child growing up in New York, I learned to, and always loved to, THINK BIG. For that I give thanks to many great coaches, role models and even amazing US Presidents like: President John F. Kennedy, Ronald Reagan and now Donald J Trump. It is more important than …

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MARKETING & ADVERTISING WARFARE IN 2020

I believe most of the elite marketers today view their businesses and brands as a continuing war between their company and brand(s) over market share, territory, resources, customer experiences, customer’s minds, mobilizing talent and loyalty. In an age of unprecedented abundance of choice, innovation, speed, disruption, customers’ experience and expectations …

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HOW TO BUILD TRUST, AUTHENTICITY & RELATIONSHIPS IN YOUR BUSINESS

I can’t tell you how many times I have been asked by a wide variety of businesses, why do we need to build a brand? AND, how do I scale my business and life to be more successful and grow? I have been asked this from folks all around the …

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WHAT’S MORE IMPORTANT? A BRAND, BUSINESS, CULTURE OR LEADERSHIP

WARNING: THE 2019 FINANCIAL YEAR END IS CLOSING IN FAST… WHAT ARE YOU DOING TODAY TO PREPARE FOR IT?  I am not sure about you BUT, as Halloween, Thanksgiving and Christmas loom on the horizon, I always start planning for a massive push to achieve my own end of year goals …

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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 2

I hope you enjoyed Part 1 e.g. http://geoffdeweaver.com/gain-a-competitive-edge-with-these-new-business-tactics-part-1/ and am sure if you learned some New Business Tips and Tactics, you’ll love Part 2 as well. This section contains even more actionable items and I know they will help you develop your New Business Plan and gain more tools to have a …

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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1

This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …

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NEED TO WIN MORE BUSINESS & GENERATE MORE SALES & REVENUE

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