Category: B2B

WHY DOES ABUNDANCE MATTER?

Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …

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‘SELL THE SIZZLE AND NOT THE STEAK’

The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …

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TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

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TURBOCHARGE YOUR B2B BUSINESS WITH THESE STRATEGIES

If you want to grow your business, beat up your competition, make better margins, build loyalty and trust with your prospects and win more clients –  I know these are some of the key skills and concepts that once you master will transform your business instantly. With both Social Selling …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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Geoff De Weaver will use the information you provide on this form to be in touch with you and to provide updates and marketing.