Category: Apple

‘SELL THE SIZZLE AND NOT THE STEAK’

The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …

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TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

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What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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