Category: Agency Positioning

HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION IN 2019

Pitching and Presenting have always been critical in the Advertising Industry and to every marketer. In fact, pitching is just hard work, whether it’s on stage, in a boardroom, on a conference call or over lunch. BUT, in 2019, selling by building engaging relationships, educating, sharing dreams and chemistry is …

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Moving from Awareness to Loyalty for maximum impact

Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …

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TURBOCHARGE YOUR NEW BUSINESS IN 2019!

Having just launched my new book (How To Win New Business) and thought I needed to discuss the critical importance for every Entrepreneur, Business Owner, Start-up, Ad Agency, PR Agency, Digital or Direct Agency to TURBOCHARGE their business in Q!/2019. Please visit: How To Win New Business: Proven Trends, Tips …

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NEW BUSINESS ALLOWS YOUR AD AGENCY TO THRIVE AND SURVIVE IN 2019

All great Ad Agencies and Marketers move forward in a recession, and the weak ones move backward. I thought it might be best to end 2018 on the topic of moving into 2019 with a strategic plan and focus on making the coming year a huge success and driving your …

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LEARN AND GROW EXPONENTIALLY

  HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …

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HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

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WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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What’s the difference between a Product & a Brand?

  Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …

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THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

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