Category: Agency Leadership

HOW TO DELIVER A GREAT TED TALK

Although I have yet to personally delivered an 18 minute TED Talk –  I do have a 30+ years of global experience Pitching and Presenting to Fortune 500 clients on five continents and winning billions of dollars of business on brands and accounts like: IBM, AT&T, Microsoft, Weight Watchers, American …

Continue Reading

WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES

I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …

Continue Reading

GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 2

I hope you enjoyed Part 1 e.g. http://geoffdeweaver.com/gain-a-competitive-edge-with-these-new-business-tactics-part-1/ and am sure if you learned some New Business Tips and Tactics, you’ll love Part 2 as well. This section contains even more actionable items and I know they will help you develop your New Business Plan and gain more tools to have a …

Continue Reading

GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1

This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …

Continue Reading

TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

Continue Reading

DISCOVER THE HABITS OF A SUPER-CONNECTOR ON LINKEDIN & BUSINESS

I have found over my career in the Advertising, Marketing & Digital Industries the best and most effective people who have excelled at New Business, Innovation & Growth are all amazing at attracting new opportunities. They are also people who can showcase their companies and skills because they have ‘mastered’ …

Continue Reading

WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO

The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …

Continue Reading

NOW YOU CAN IMPROVE YOUR TOTAL MARKETING REACH WITH A BOOLEAN STRING

As many of you my recall, LinkedIn used to show everyone their total reach membership to their 3rd Connection Level. (Not just 1st & 2nd connections like today). Access to your 3rd connection level data points disappeared shortly before Microsoft acquired them. BUT, if you are still interested in understanding your …

Continue Reading

HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS

For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …

Continue Reading

USING LINKEDIN TO CONNECT WITH YOUR COMPETITORS IS STRATEGIC & SMART

For the past decade on LinkedIn, one of the biggest questions I get asked when training my Advertising & Digital sales and new business teams is, “Should I connect with my competitors?” My typical response is, do you agree with the old SUN TZU adage ‘keep your friends close and …

Continue Reading

NEED TO WIN MORE BUSINESS & GENERATE MORE SALES & REVENUE

Join Geoff’s millions of online subscribers. Get world-class results fast to be more productive, confident and be the next ‘success story’

* indicates required


You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Geoff De Weaver will use the information you provide on this form to be in touch with you and to provide updates and marketing.