Lessons from The Bay Way
With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …
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PRO TIPS FOR NEW BUSINESS & GROWTH
There are some fundamental building blocks for consistently winning new business, driving results, growing revenue, building more successful relationships and improving your ‘batting average’. I have attached some of the actual Pro Tips I have found that have given me amazing results, multiple wins and generated millions of dollars over …
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TURBOCHARGE YOUR BUSINESS WITH THESE KEY STRATEGIES
If you want to grow your business, beat up your competition, make better margins, exceed on your expectations and win more clients. I think these are some of the key skills and concepts that once you master can transform your business instantly. I have written about Educational based marketing before …
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Can an Ad Agency or team manage Chemistry?
New Business and Growth are all about showcasing the key people on your Agency’s team as well as on the client’s team. Make sure you clearly identify the prospect’s hero: the one person who can stand up, carry the day and clearly outline all the prospect’s key issues. Importantly, you …
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Chemistry is critical to New Business & Growth
I have long believed that Agencies can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly. All members of an Agency’s new business team need to understand how to identify different profiles, how to build trust with each one, and most importantly, …
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WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?
When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …
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WHAT MAKES A GREAT LEADER?
From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …
Continue Reading The Secrets of High Performance Ad Agencies and Marketers
Successful and extraordinary productive people consistently perform: better, faster, more efficiently and effectively than their peers. And, the best Ad Agencies and Marketers have always understood this! So why do some Ad Agencies, marketers and entrepreneurs succeed more quickly than others, and maintain their success over the course of decades? …
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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING
The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …
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2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES
I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …
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