HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY
For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …
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WHY DOES PURPOSE MATTER?
I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …
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The Evolution of New Business Engagement
Over the past five plus years, I have watched how new business has rapidly accelerated, evolved and emerged. The days for Ad Agencies and people thinking a phone call, targeted direct mailer or hoping and praying a great video reel or compelling research report will drive more sales, improve revenues, …
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What’s the difference between a Product & a Brand?
Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …
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THE MEANING OF ‘BRAND’ IN A DIGITAL AGE
Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …
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Lessons from The Bay Way
With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …
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PRO TIPS FOR NEW BUSINESS & GROWTH
There are some fundamental building blocks for consistently winning new business, driving results, growing revenue, building more successful relationships and improving your ‘batting average’. I have attached some of the actual Pro Tips I have found that have given me amazing results, multiple wins and generated millions of dollars over …
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TURBOCHARGE YOUR BUSINESS WITH THESE KEY STRATEGIES
If you want to grow your business, beat up your competition, make better margins, exceed on your expectations and win more clients. I think these are some of the key skills and concepts that once you master can transform your business instantly. I have written about Educational based marketing before …
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Can an Ad Agency or team manage Chemistry?
New Business and Growth are all about showcasing the key people on your Agency’s team as well as on the client’s team. Make sure you clearly identify the prospect’s hero: the one person who can stand up, carry the day and clearly outline all the prospect’s key issues. Importantly, you …
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Chemistry is critical to New Business & Growth
I have long believed that Agencies can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly. All members of an Agency’s new business team need to understand how to identify different profiles, how to build trust with each one, and most importantly, …
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