Category: 80/20

SURPRISING THINGS I LEARNED FROM LAUNCHING A BOOK WHILE IN HOSPITAL

When my book HOW TO WIN NEW BUSINESS: PROVEN TIPS, TRENDS & TACTICS was published a year ago, I couldn’t have imagined the amazing sequence of events or the impact it would have on my life. For anyone considering writing a book, I want to share some hard truths and life experiences, …

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WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES

I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …

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