HOW TO BUILD TRUST, AUTHENTICITY & RELATIONSHIPS IN YOUR BUSINESS
I can’t tell you how many times I have been asked by a wide variety of businesses, why do we need to build a brand? AND, how do I scale my business and life to be more successful and grow? I have been asked this from folks all around the …
Continue Reading
WHAT’S MORE IMPORTANT? A BRAND, BUSINESS, CULTURE OR LEADERSHIP
WARNING: THE 2019 FINANCIAL YEAR END IS CLOSING IN FAST… WHAT ARE YOU DOING TODAY TO PREPARE FOR IT? I am not sure about you BUT, as Halloween, Thanksgiving and Christmas loom on the horizon, I always start planning for a massive push to achieve my own end of year goals …
Continue Reading
GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 2
I hope you enjoyed Part 1 e.g. http://geoffdeweaver.com/gain-a-competitive-edge-with-these-new-business-tactics-part-1/ and am sure if you learned some New Business Tips and Tactics, you’ll love Part 2 as well. This section contains even more actionable items and I know they will help you develop your New Business Plan and gain more tools to have a …
Continue Reading
GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1
This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …
Continue Reading
ANTICIPATION IS THE ULTIMATE ADVANTAGE
It doesn’t take a genius today to see that we are living in turbulent and accelerated times, socially, digitally, economically, politically and behaviorally AND many of us have experienced pain in our lives. I am writing this article to explain how I try to build, control and supply more pleasure …
Continue Reading
TODAYS WILD WEST IS THE INTERNET
As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …
Continue Reading
‘SELL THE SIZZLE AND NOT THE STEAK’
The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …
Continue Reading
TRUST REALLY MATTERS IN OUR DIGITAL AGE
During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …
Continue Reading
DISCOVER THE HABITS OF A SUPER-CONNECTOR ON LINKEDIN & BUSINESS
I have found over my career in the Advertising, Marketing & Digital Industries the best and most effective people who have excelled at New Business, Innovation & Growth are all amazing at attracting new opportunities. They are also people who can showcase their companies and skills because they have ‘mastered’ …
Continue Reading
TURBOCHARGE YOUR B2B BUSINESS WITH THESE STRATEGIES
If you want to grow your business, beat up your competition, make better margins, build loyalty and trust with your prospects and win more clients – I know these are some of the key skills and concepts that once you master will transform your business instantly. With both Social Selling …
Continue Reading