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5 Universal Marketing Principles

Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …

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What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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Donald Trumps first speech to the United Nations (UN)

Full transcript of Donald Trump’s speech to UN General Assembly – September 20, 2017 Mr Secretary General, Mr. President, world leaders, and distinguished delegates, welcome to New York. It is a profound honor to stand here in my home city as a representative of the American people to address the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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IS ESPN TRYING TO BE TOO POLITICAL OR SJW?

  With Jemele Hill (ESPN’s SportsCenter New Anchor) aka @jemelehill recently Tweeting at Donald Trump and calling him a ‘White Supremacist’ – has ESPN waited too long to stop all this ‘political pandering and lunacy’? Or, is it Impacting its dedicated sports programing now? Remember, a social justice warrior, or SJW, does …

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President Trumps White House Communication Director role

Having spent my last 25 years working in major international advertising agencies and marketing companies globally and working with many of the Top 100 Global brands – I have been puzzled by the roles both Communication Directors and Press Secretary’s have played in recent White House offices. In fact, neither …

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Chemtrails: A massive catastrophe created by Geo-engineering

Have you noticed over the past decade or two, the clouds above you are not the puffy, mash potato shapes they used to be? Or the bright blue skies of yesterday, are up to 30% less intense or bright then a decade ago? Have you noticed that sometimes the clouds …

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Want to be a Global Influencer?

A theory Malcolm Gladwell popularized in his book, Outliers, stated that 10,000 hours of practice can turn anyone into an expert BUT, I remain highly skeptical and don’t necessarily agree with Gladwell’s assumption. In fact, I have personally met and gotten to know hundreds of swimmers, athletes, musicians, speakers, etc – …

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FULL TEXT: Transcript of President Donald Trump’s 2017 address to a joint session of Congress

PRESIDENT DONALD J. TRUMP’S ADDRESS TO A JOINT SESSION OF CONGRESS Remarks as prepared for delivery TO THE CONGRESS OF THE UNITED STATES: Mr. Speaker, Mr. Vice President, Members of Congress, the First Lady of the United States, and Citizens of America: Tonight, as we mark the conclusion of our …

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TRUMP is delivering on all his Election Promises

Despite all the protests, riots and hysteria you’re seeing from the Left, Pelosi/Schumer, Silicon Valley Technocrats, Hollywood, the mainstream media and from some Republicans, including:  John McCain, Lindsay Graham, Paul Ryan, etc. who still at this late date can’t get over the fact that he won the primaries, Trump has …

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