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THE VITAL IMPORTANCE OF YOUR INBOUND & OUTBOUND CAMPAIGNS IN 2018

Having grown up in a family with both my parents pioneers in the US Direct Response and Marketing Industry, and having watched and learned all about the benefits, strategies and tactics used to increase response levels, pinpoint target audiences, use of compelling OFFERS, selecting the best lists and using the …

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WHY ADVERTISING AGENCIES MUST INVEST IN WINNING NEW BUSINESS PITCHES IN 2018

If you truly want to win an greater share of NEW BUSINESS in 2018 while winning minds, hearts and iconic brands, here’s how. I am going to highlight some of the key factors you must be aware of to outperform the competition with your presentations, pitches and chemistry so you …

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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS

Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset  must always be certain, reachable and obtainable.  I have also found that before you chase your dreams and goals, it’s critical …

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HOW TO MAKE TRUST A NEW YEARS RESOLUTION IN 2018

  We are living in an era of backlash against authority, government and law, whether it be countries, politicians, governments, NGO’s or businesses. With politicians, events and media folks like: Al Franken, Charlie Rose, Rep. John Conyer, Harvey Weinstein, Anthony Weiner, Capital Hill, Judge Roy Moore, Fusion GPS, Russian Collusion, …

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HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS

One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …

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Organic Growth & Customer Loyalty is the BEST Agency Business

  I have worked in digital, branding and direct agencies for the past 25 years, and an agency’s organic growth is the most misunderstood aspect of seeking new agency business. It is also vastly underrated and unappreciated aspect of its contribution to an Agency’s growth Since the downturn of business …

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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER

  If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …

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FIVE WAYS TO KNOCKOUT YOUR COMPETITION

  I thought it might be helpful if I outlined a few key things that keep me up at night. I also think about them when it comes to business development, winning new business or grabbing an iconic brand when pitching against others. I have long understood, one of the …

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How to prepare for a stronger New Business program in 2018

With approximately 45 days until 2018, I think it is important to review your results from this past year so you can close out 2017 on a high and prepare yourself for an even bigger and more successful 2018. Too often in Advertising Agency land, I have seen many agencies …

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I NEED YOUR HELP FOR US TO WIN THIS PITCH!

  Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …

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