2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES
I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …
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TRAITS OF HIGH PERFORMANCE AD AGENCIES
For decades I have pondered and considered the common elements, tactics, practices and things the best performing Ad Agencies do consistently to deliver such massive impacts for their clients. Fortuitously, I have had the advantage of working with some of the best advertising and marketing executives in the world. I …
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Why Advertising Agencies must create Powerful Business & Marketing Plans
One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …
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Secret Tips of responding to RFIs & RFPs
Before I kick off with some of the tips and secrets of how I have been responding to Request for Information (RFI) and Request for Proposals (RFP) I’d like to start with my definition of both, so we can all start on the ‘same page’. Requests for Proposals (RFPs) and …
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President Donald Trump’s First State of the Union Address
Read The Full Transcript: Mr. Speaker, Mr. Vice President, Members of Congress, the First Lady of the United States, and my fellow Americans: Less than 1 year has passed since I first stood at this podium, in this majestic chamber, to speak on behalf of the American People — …
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WHY CHEMISTRY MATTERS WITH WINNING NEW BUSINESS
For the past 25 years, I have always studied, fixated and tried to better understand how to win more new business, win new clients, grow my business and improve my ‘batting average’ for pitching and winning every brand or new account that I pitch for whether in San Francisco, Sydney …
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Why Ad Agencies need to understand Bitcoin & move to cryptocurrencies
While most people, businesses and Ad Agencies are still trying to grasp the concept and technology of Bitcoin or accept Bitcoin payments and its underlying blockchain technology that makes cryptocurrencies (700+ cryptocurrencies). I think Ad Agencies, especially those with global offices and operations should become more progressive and innovate using …
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Agency New Business Trends for 2018
Many agencies, over the past few years, have been tremendously slow to invest in or try more advanced techniques for their sales and business development programs. With digital and mobile technology driving this rapidly changing landscape, I don’t understand why so many of them have lagged behind client demand and …
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Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
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HOW TO PITCH AND WIN GLOBAL CLIENTS AND BRANDS
Whether I was working in Taiwan, New Zealand, Hong Kong, Sydney, San Francisco or London or another global market over the past couple of decades – I quickly learned that for a campaign to be successful overseas, as opposed to being developed in the US for an American market – you must create a …
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