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The Convergence of Innovation & Inspiration

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ More than any other time in modern history, inspiring companies in this ‘Sharing Economy’ have brand roadmaps that fuse uncompromising customer experience with hugely discounted or value-added rates for their products and/or services.  This type of extreme focus has enabled …

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THE ONLY THING CERTAIN TODAY IS CHANGE

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   The only theme constant in today’s business world is DISRUPTION and CHANGE. If you aren’t operating in the ‘CHANGE’ space you better start. If you don’t transform today, you will perish. China and emerging markets e.g. Latin America, Central Asia, …

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Corporate Social Responsibility + Gender Equity = Paradigm Shift

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://geoffdeweaver.com/    Corporate social responsibility (CSR) is not going to fix or solve the world’s problems e.g. Climate Change, Equity, Education, Healthcare, etc. But is can make a huge difference… Apple, the world’s biggest and most successful tech company, is also …

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HOW TO WIN NEW BUSINESS + BE A LEADER

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc.  http://touchpoint.best/   No matter how successful you are as an entrepreneur, business owner, or performance coach – you’re always going to face an urgent need to uncover new opportunities and anticipate events. Passive “farming” sales strategies are not as effective or viable as they used to …

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Is this the King of Athletes In Social Media Worldwide?

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://touchpoint.best/  Were you thinking to yourself it was LeBron James? Kobe Bryant or perhaps Tom Brady, Tiger Woods or Payton Manning? Continue reading to find out who is the REAL King of Social Media in the Sports World today. Sport is …

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Message for Hollywood: Innovate or Die.

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc    The Movie and Television industry is just beginning to understand that world of entertainment is evolving and changing faster than ever before. But, this doesn’t mean that Hollywood executives should get on their knees and surrender to Silicon …

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How to Build a Brand in the Digital World

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.   Today’s digital world and marketplace is ‘always on’. Unfortunately for many ‘traditional’ and old school marketers, the days of spending huge amounts of marketing dollars on  traditional ‘Branding’ with Ad Agencies that try to scream,  push and endeavor …

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Old School vs. Innovative Management Styles

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   Humans have been buying, selling, marketing and trading both goods and services for over a millennium. Over that entire period, we have always believed that a single unit of a given product or service could be used by only …

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