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BRAND MISMANAGEMENT IN THE AGE OF DISRUPTION CREATES DODO’s

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   It was not very long ago, that the brands mentioned in this post were considered to be ‘rolled gold’ icons. BUT Digital Disruption has changed all that AND created a whole new reality… When Kodak didn’t jump into …

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Top FIVE reasons for a Sponsorship Deal

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   After working on major global brands like: Air France, EA Sport, E*Trade, IMG, Unilever, Acer Computers, Weight Watchers, BMW and IBM over the past 20 plus years globally, I thought it might assist you to understand, what …

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CONSTANTLY CHALLENGE THE STATUS QUO

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Here’s the Challenge for all Fortune 500’s and market leaders that have held that top position for the past 20 plus year: to ensure your continued success and indeed, your very existence, you must innovate, stay curious …

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Unicorns & Digital Disruptive Leaders

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.  http://geoffdeweaver.com/ I think you know from reading my posts, I am passionate about: innovation, disruption, all things digital and especially Unicorns! (“Unicorns” = companies that have a $1 billion valuation or higher, based on fundraising.) Today’s digital leaders and innovators …

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Metaphorical Journeys – Drawing parallels between then and now

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.  http://geoffdeweaver.com/  Move over Elon Musk, Jeff Bezos, Brian Chesky and Travis Kalanick – legendary US Sporting Coach Bill Walsh was a Pioneer in Innovation, Disruption and Paradigm Shifting. But, as you will see, there are many similarities between the …

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The 10 Commandments in the Digital Age

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Digital Disruption and innovation has changed the way we look at customers so herewith are The 10 Commandments of Customer Service and Customer Experience in the Digital Age. Customers are the most important people in your business. The …

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We are all equal before a WAVE

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Laird Hamilton, the amazing American, San Francisco born, big-wave surfer, once stated, ‘We are all equal before a wave’. In fact, this is also very true in today’s ‘always on’, 24/7/365 global business environment. Taking a traditional …

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Does Disruption Resonate with Your Board?

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.:  http://geoffdeweaver.com/   So just how does the term ‘Fiduciary’ resonate with you, your organization or your Board in the Age of Disruption? As you probably already know, the word comes from the Latin word fiducia, meaning “trust,” and, for Board members, …

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Disrupt yourself or be disrupted!

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.:  http://geoffdeweaver.com/   It’s hard to believe that in the Age of Disruption, most CEO’s and CMO’s of Fortune 500’s, along with their Boards, still don’t ‘get it’! They often act as if they are totally oblivious to the unprecedented speed …

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