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HOW TO PITCH AND WIN GLOBAL CLIENTS AND BRANDS

Whether I was working in Taiwan, New Zealand, Hong Kong, Sydney, San Francisco or London or another global market over the past couple of decades – I quickly learned that for a campaign to be successful overseas, as opposed to being developed in the US for an American market – you must create a …

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A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES

As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …

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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018

Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …

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DIFFERENTIATE YOUR ADVERTISING AGENCY IN 2018 – OR DIE!

There are over 120,000 + Agencies, either:  Brand Agencies, Digital Agencies, PR, Promotional, 1:1, CRM or Media related in business today in the US. That makes it a highly competitive industry. So this means agencies that have a clear brand strategy, distinctive brand positioning and brilliant storytelling will outperform those …

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EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018

As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …

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8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS

I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …

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AGENCY REMUNERATION, AGENCY RETAINER OR BILLABLE HOURS ?

I thought I would address a quick question, I get asked each and every week by brands or clients looking to understand how to work with a Brand Agency, Digital Agency or even a PR Company. They want to understand in how do I get more ‘bang for my bucks’ ? …

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