THE GREAT AWAKENING – THE US RETURNS TO A POSITIVE MINDSET
As a child growing up in New York, I learned to, and always loved to, THINK BIG. For that I give thanks to many great coaches, role models and even amazing US Presidents like: President John F. Kennedy, Ronald Reagan and now Donald J Trump. It is more important than …
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MARKETING & ADVERTISING WARFARE IN 2020
I believe most of the elite marketers today view their businesses and brands as a continuing war between their company and brand(s) over market share, territory, resources, customer experiences, customer’s minds, mobilizing talent and loyalty. In an age of unprecedented abundance of choice, innovation, speed, disruption, customers’ experience and expectations …
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HOW TO BUILD TRUST, AUTHENTICITY & RELATIONSHIPS IN YOUR BUSINESS
I can’t tell you how many times I have been asked by a wide variety of businesses, why do we need to build a brand? AND, how do I scale my business and life to be more successful and grow? I have been asked this from folks all around the …
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WHAT’S MORE IMPORTANT? A BRAND, BUSINESS, CULTURE OR LEADERSHIP
WARNING: THE 2019 FINANCIAL YEAR END IS CLOSING IN FAST… WHAT ARE YOU DOING TODAY TO PREPARE FOR IT? I am not sure about you BUT, as Halloween, Thanksgiving and Christmas loom on the horizon, I always start planning for a massive push to achieve my own end of year goals …
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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 2
I hope you enjoyed Part 1 e.g. http://geoffdeweaver.com/gain-a-competitive-edge-with-these-new-business-tactics-part-1/ and am sure if you learned some New Business Tips and Tactics, you’ll love Part 2 as well. This section contains even more actionable items and I know they will help you develop your New Business Plan and gain more tools to have a …
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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1
This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …
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ANTICIPATION IS THE ULTIMATE ADVANTAGE
It doesn’t take a genius today to see that we are living in turbulent and accelerated times, socially, digitally, economically, politically and behaviorally AND many of us have experienced pain in our lives. I am writing this article to explain how I try to build, control and supply more pleasure …
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TODAYS WILD WEST IS THE INTERNET
As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …
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‘SELL THE SIZZLE AND NOT THE STEAK’
The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …
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TRUST REALLY MATTERS IN OUR DIGITAL AGE
During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …
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