‘SELL THE SIZZLE AND NOT THE STEAK’
The most successful Advertising Agencies and copywriters have long known, to get massive results you’ve got to sell the sizzle! In other words it is absolutely critical to promote the BENEFITS of your product or service, not its features alone. For example, the most successful Airlines have known for decades …
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TRUST REALLY MATTERS IN OUR DIGITAL AGE
During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …
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DISCOVER THE HABITS OF A SUPER-CONNECTOR ON LINKEDIN & BUSINESS
I have found over my career in the Advertising, Marketing & Digital Industries the best and most effective people who have excelled at New Business, Innovation & Growth are all amazing at attracting new opportunities. They are also people who can showcase their companies and skills because they have ‘mastered’ …
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TURBOCHARGE YOUR B2B BUSINESS WITH THESE STRATEGIES
If you want to grow your business, beat up your competition, make better margins, build loyalty and trust with your prospects and win more clients – I know these are some of the key skills and concepts that once you master will transform your business instantly. With both Social Selling …
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WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO
The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …
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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING
Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …
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NOW YOU CAN IMPROVE YOUR TOTAL MARKETING REACH WITH A BOOLEAN STRING
As many of you my recall, LinkedIn used to show everyone their total reach membership to their 3rd Connection Level. (Not just 1st & 2nd connections like today). Access to your 3rd connection level data points disappeared shortly before Microsoft acquired them. BUT, if you are still interested in understanding your …
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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS
For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …
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MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
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USING LINKEDIN TO CONNECT WITH YOUR COMPETITORS IS STRATEGIC & SMART
For the past decade on LinkedIn, one of the biggest questions I get asked when training my Advertising & Digital sales and new business teams is, “Should I connect with my competitors?” My typical response is, do you agree with the old SUN TZU adage ‘keep your friends close and …
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