SURPRISING THINGS I LEARNED FROM LAUNCHING A BOOK WHILE IN HOSPITAL
When my book HOW TO WIN NEW BUSINESS: PROVEN TIPS, TRENDS & TACTICS was published a year ago, I couldn’t have imagined the amazing sequence of events or the impact it would have on my life. For anyone considering writing a book, I want to share some hard truths and life experiences, …
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HOW TO DELIVER A GREAT TED TALK
Although I have yet to personally delivered an 18 minute TED Talk – I do have a 30+ years of global experience Pitching and Presenting to Fortune 500 clients on five continents and winning billions of dollars of business on brands and accounts like: IBM, AT&T, Microsoft, Weight Watchers, American …
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THE MINDSET TO ACHIEVE UNLIMITED SUCCESS
Although I regularly write about marketing, advertising, digital marketing, leadership, mindset and building massive Fortune 500 brands, this article is simply about how to truly get what you want out of life, and make it happen quickly. What I’m going to write about and share with you today really is …
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WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES
I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …
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Biohacking Yourself for Better Health
To kickoff, I have always been passionate about high performance – in sport, business, in my personal life and health/wellness. I have always, relentlessly endeavored to improve 1% everyday, year in year out. That has included my Mind, Body and Soul. Additionally, I have found over the last three decades, …
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HOW TO BE A MENTOR AND BUILD SKILLS AND CONFIDENCE
After over three decades in Advertising, Marketing and Digital worldwide, I often get asked by clients and my staff, what are your key steps and tips in enhancing, boosting, developing and building powerful ‘mindsets’ for my team and staff. To my way of thinking, a role model should be someone …
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WHY DOES ABUNDANCE MATTER?
Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …
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Why Patriotism & National Pride mean Everything
This article is written with my intention of sharing the critical importance that while today’s politicians and political parties debate about the economy, healthcare, national sovereignty, building the wall, etc. – BUT, as Americans we must always endeavour to do what’s best for our great country, communities and families. Importantly, …
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THE GREAT AWAKENING – THE US RETURNS TO A POSITIVE MINDSET
As a child growing up in New York, I learned to, and always loved to, THINK BIG. For that I give thanks to many great coaches, role models and even amazing US Presidents like: President John F. Kennedy, Ronald Reagan and now Donald J Trump. It is more important than …
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MARKETING & ADVERTISING WARFARE IN 2020
I believe most of the elite marketers today view their businesses and brands as a continuing war between their company and brand(s) over market share, territory, resources, customer experiences, customer’s minds, mobilizing talent and loyalty. In an age of unprecedented abundance of choice, innovation, speed, disruption, customers’ experience and expectations …
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