WHY DOES ABUNDANCE MATTER?
Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …
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Why Patriotism & National Pride mean Everything
This article is written with my intention of sharing the critical importance that while today’s politicians and political parties debate about the economy, healthcare, national sovereignty, building the wall, etc. – BUT, as Americans we must always endeavour to do what’s best for our great country, communities and families. Importantly, …
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THE GREAT AWAKENING – THE US RETURNS TO A POSITIVE MINDSET
As a child growing up in New York, I learned to, and always loved to, THINK BIG. For that I give thanks to many great coaches, role models and even amazing US Presidents like: President John F. Kennedy, Ronald Reagan and now Donald J Trump. It is more important than …
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MARKETING & ADVERTISING WARFARE IN 2020
I believe most of the elite marketers today view their businesses and brands as a continuing war between their company and brand(s) over market share, territory, resources, customer experiences, customer’s minds, mobilizing talent and loyalty. In an age of unprecedented abundance of choice, innovation, speed, disruption, customers’ experience and expectations …
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