Month: March 2018

Can an Ad Agency or team manage Chemistry?

New Business and Growth are all about showcasing the key people on your Agency’s team as well as on the client’s team. Make sure you clearly identify the prospect’s hero: the one person who can stand up, carry the day and clearly outline all the prospect’s key issues. Importantly, you …

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Chemistry is critical to New Business & Growth

I have long believed that Agencies can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly. All members of an Agency’s new business team need to understand how to identify different profiles, how to build trust with each one, and most importantly, …

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WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?

When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …

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WHAT MAKES A GREAT LEADER?

  From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …

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