Month: February 2018

Transcript of President Trump’s CPAC Speech 2018

Speaking at the annual Conservative Political Action Conference (C PAC 2018)  outside Washington on February 23, 2018 (Gaylord National Resort and Convention Center, Oxon Hill, Maryland). President Trump railed against “the dishonest people” in media and promised to fulfill his campaign pledges on Friday, delivering a message meant to energize conservative voters. …

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The Secrets of High Performance Ad Agencies and Marketers

Successful and extraordinary productive people consistently perform: better, faster, more efficiently and effectively than their peers. And, the best Ad Agencies and Marketers have always understood this! So why do some Ad Agencies, marketers and entrepreneurs succeed more quickly than others, and maintain their success over the course of decades? …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES

I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …

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TRAITS OF HIGH PERFORMANCE AD AGENCIES

For decades I have pondered and considered the common elements, tactics, practices and things the best performing Ad Agencies do consistently to deliver such massive impacts for their clients. Fortuitously, I have had the advantage of working with some of the best advertising and marketing executives in the world. I …

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Why Advertising Agencies must create Powerful Business & Marketing Plans

One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …

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Secret Tips of responding to RFIs & RFPs

Before I kick off with some of the tips and secrets of how I have been responding to Request for Information (RFI) and Request for Proposals (RFP)  I’d like to start with my definition of both, so we can all start on the ‘same page’. Requests for Proposals (RFPs) and …

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