Month: September 2017

What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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Donald Trumps first speech to the United Nations (UN)

Full transcript of Donald Trump’s speech to UN General Assembly – September 20, 2017 Mr Secretary General, Mr. President, world leaders, and distinguished delegates, welcome to New York. It is a profound honor to stand here in my home city as a representative of the American people to address the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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IS ESPN TRYING TO BE TOO POLITICAL OR SJW?

  With Jemele Hill (ESPN’s SportsCenter New Anchor) aka @jemelehill recently Tweeting at Donald Trump and calling him a ‘White Supremacist’ – has ESPN waited too long to stop all this ‘political pandering and lunacy’? Or, is it Impacting its dedicated sports programing now? Remember, a social justice warrior, or SJW, does …

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President Trumps White House Communication Director role

Having spent my last 25 years working in major international advertising agencies and marketing companies globally and working with many of the Top 100 Global brands – I have been puzzled by the roles both Communication Directors and Press Secretary’s have played in recent White House offices. In fact, neither …

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