Month: January 2016

STEP UP & ACCOMPLISH YOUR GOALS

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/   As an entrepreneur, businessperson, CEO or even as a competitive athlete, I have always been looking for new ways to get the edge on competitors, focus harder, work more intensely, have a greater presence, be more passionate, work harder …

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Is your Marketing benefiting from video & DRTV in 2016?

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Having worked in or run brand advertising agencies, direct marketing and digital agencies globally for over 25 years – I am puzzled as to why those currently using: Big Data, Mobile Marketing, Cloud, Internet of Things, Analytics to …

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Creating & Leveraging One:One Relationships via Video and DRTV

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/ Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …

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LEGO gets disrupted AND, does a massive U-Turn.

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/ Globally renowned Chinese artist, Ai Weiwei has created works of art in a number of different mediums including video, photography, and sculpture. But when he wanted to design his next major work using their little plastic bricks, Lego denied …

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Why does Corporate America have so few female CEOs?

By Geoff De Weaver, CEO & Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/    This should not be a question I need to ask in the US in 2016 but, the more you look into the research, reports, data and statistic’s – it’s clearly unacceptable, objectionable, unsatisfactory and repugnant. Having lived and …

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Fortune 500’s must align core values & culture with today’s Demographics

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/   Only 61 companies from the 1955 Fortune 500 official rankings remain. The disruption and creative destruction that fueled the demise of all the others will continue into 2016. Sure companies like: Coca-Cola Enterprises, Johnson and Johnson, General Mills, ATT, …

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