Month: December 2015

Brands are a Fortune 500 company’s most valuable asset

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   In my last article I highlighted the immense brand mismanagement woes that companies that should have know better, have been inflicting on themselves and their stakeholders. It seems most implausible that the Management and Board Levels of:  FIFA, …

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BRAND MISMANAGEMENT IN THE AGE OF DISRUPTION CREATES DODO’s

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   It was not very long ago, that the brands mentioned in this post were considered to be ‘rolled gold’ icons. BUT Digital Disruption has changed all that AND created a whole new reality… When Kodak didn’t jump into …

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Top FIVE reasons for a Sponsorship Deal

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   After working on major global brands like: Air France, EA Sport, E*Trade, IMG, Unilever, Acer Computers, Weight Watchers, BMW and IBM over the past 20 plus years globally, I thought it might assist you to understand, what …

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